VCD101 Week 8 Monograms
Monograms date back to ancient Greece and Rome, where they were used on coins to show the minting authority or city. Artists and craftsmen also used monograms to sign their work.
In the medieval period, monograms were used by royalty and the clergy as a symbol of authority and authenticity. Kings and bishops would use monogram seals on official documents.
During the Renaissance, monograms became more ornate and were often used in artworks and personal items. They were a symbol of personal or family identity, appearing on everything from bookplates to silverware.
In the 17th and 18th centuries, monograms were popular among nobility and the upper classes in Europe, used for personal items like linens, clothing, and furniture. By the 19th century, monogrammed items became more accessible to the middle class, used to show refinement and status.
With the rise of branding, companies began to use monograms as part of their logos. Famous examples include the overlapped “CC” of Chanel and the “LV” of Louis Vuitton, representing the brand and its heritage. Monograms are used by luxury brands to evoke a sense of tradition and prestige.
Digitisation created new uses for monograms, including their use in email signatures and as digital watermarks to protect intellectual property. Monograms were still used for personilisation of items like phone cases, jewellery, and home decor.
Advances in technology have made it easier and more affordable to create and use monograms. Digital design tools and automated embroidery machines have made monogramming accessible to a wider audience.
The use of monograms has shifted from ancient symbols of authority to modern expressions of personal and brand identity, reflecting broader changes in society and technology.
“Monogram.” Wikipedia, 17 Apr. 2020,
en.wikipedia.org/wiki/Monogram. Accessed 18 May 2024.
“Monogram | Calligraphy.” Encyclopedia Britannica,
www.britannica.com/topic/monogram-calligraphy. Accessed 18 May 2024.
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